What is Tracking?

What is Tracking?

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The Numbers Club

🔢Numbers Primer📝Checkpoint Submissions

NUMBERS PRIMER

🟪 Module One

🟣 Why Should You Care?

🟣 Setting Goals

🟣 Connect Your Goals to Numbers

🟦 Module Two

🔵 What is Tracking?

🔵 Create Your Tracking Routine

🔵 Tracking Library

🟩 Module Three

🟢 What is Analyzing?

🟢 Asking Questions to Guide Analysis

🟢 Create Your Analysis Routine

Before we dig into creating your own tracking process, let’s spend a little time really making sure we understand what “tracking your numbers” even means.

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This lesson is broken down into two different parts:

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Part 1:

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Part 2:

I highly suggest moving through the 2 parts of this lesson in order. They will make more sense that way!

Part 1: What is Tracking? Why does Consistency Matter? ⬇️

Tracking vs. Tracking Well Examples

Look at the tracking routine examples below.

Ask yourself if that example shows “Tracking” or “Tracking Well”. Then, click on the drop-down menu for a breakdown.

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Client A tracks social media numbers one month & email numbers the next.

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Client C is tracking website numbers. One month, she grabs them from her website platform. The next, she grabs them from her Google Analytics account.

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Client B collected email marketing numbers weekly for a month. Then, she only collected the same numbers monthly for the rest of the quarter.

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Client D is tracking social media numbers. She looks at the SAME numbers every other week. She uses Meta Business Suite to gather her information from.

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Remember, when it comes to being consistent with tracking we want to make sure we are doing that in TWO main areas:

Collecting the SAME numbers
Collecting numbers in the SAME time interval

Part 2: How do I stay consistent? ⬇️

My top three suggestions:

Develop a routine you LIKE (or are able to handle)
Schedule time on your calendar to sit down & track the numbers (once you open up Metrics Mastery, join the monthly co-working call if you’re able to!)
Start slowly, you can always build more things in!

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🥾 Action Step (5 mins)

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