Numbers don’t have to be overwhelming in your business. Follow these three steps to find the ONE that matters for you.
Your eyes glaze over.
You’ve been staring at your screen, but your brain?
It’s already at the beach.
You shake your head, refocus on the task: reviewing your numbers.
You last about five seconds before drifting back to your daydreams (or wondering what’s next in that book you’re reading).
Let me be clear: You’re NOT bad at numbers.
And you ABSOLUTELY can use them to grow your business.
It just means you’ve been stuck in a really common trap:
👉 The more numbers you track, the better.
But that’s simply not true.
😵💫 Why You Feel So Overwhelmed
There are so many numbers in your business.
To track and analyze them all, you’d need a full-time job (or, you know… a data team).
But trying to do it all on your own?
It leads to burnout, frustration, and that creeping feeling that nothing you’re doing is working.
Here’s the good news: You don’t need all the data. You just need the right number.
🔁 Step 1: Let Go of the “Track Everything” Mindset
The first step? Give yourself permission to stop chasing all the numbers.
In fact, tell yourself this:
“Tracking everything is slowing me down.”
If you spend all your time collecting data, you won’t have time to analyze or use it.
And analyzing is where the magic happens.
So take a deep breath.
Remind yourself: you don’t need to know everything — just what matters.
🎯 Step 2: Hone Your Attention
The million-dollar question:
What number matters most to your business right now?
Only you can answer that, but I can help you figure it out.
Start here:
What’s your current business goal?
- Is it building your email list?
- Booking more 1:1 clients?
- Increasing profit margin?
Pick one goal you want to focus on this quarter.
You don’t need to abandon the rest, but when learning a new skill like tracking your numbers, simplicity is your friend.
Your goal tells you what number to track.
Not the other way around.
🔢 Step 3: Find the One Number That Matters
Now that you have your goal, it’s time to find the number that helps you get there.
Ask yourself:
- What question am I asking about my business?
- What number helps me answer it?
- How will I know if I’m making progress?
That’s the number to track.
👉 Use this free resource to help you pair your business question with the metric that matters.
Example: If your goal is to improve conversions from your email list, you might ask:
“Which emails get the most clicks?”
Email clicks is your number. Start tracking it.
🧪 Example: Sarah’s Story
Let’s bring this to life.
Sarah is launching a new course.
She decides to use a private podcast to warm up potential buyers. Her goals:
- 16 signups for the private podcast
- 8 course sales
She starts promoting on Instagram and begins tracking everything:
Likes. Comments. Reels views. Saves. Profile visits.
And she starts spiraling.
One reel flops. Another does well. The numbers are everywhere.
She feels overwhelmed.
Even worse, she feels discouraged.
But here’s the shift:
The number she wants to care about (views) has nothing to do with her actual goal (podcast + course signups).
Once Sarah lets go of tracking every Instagram metric, she gets clear:
➡️ She’s not chasing views.
➡️ She’s tracking her sign-up page’s conversion rate.
➡️ She compares page views vs. signups.
Now, she’s seeing patterns.
What messaging works.
Where traffic is coming from.
And how to adjust her content based on real results.
No more guessing.
Just data-backed confidence.
💬 You Can Do This Too
This shift doesn’t just apply to Sarah.
You can change how you use numbers too.
It takes practice, but you’re not alone, and you don’t have to do this from scratch.
Here’s how I can help:
💡 Ways to Get Support
🧮 The Numbers Club
Join this membership and learn how to track and analyze your business numbers in a way that feels good to you.
You'll create a rinse-and-repeat system that works no matter your goal.
📊 Done-for-You Data Specialist
Want the insights but not the spreadsheets?
Hire me to tackle it for you. I’ll track, analyze, and deliver a beautiful dashboard + action plan, custom-built for your goals.
🗂️ Templates that Save Time
Want a quick win?
Grab my plug-and-play Google Sheets templates, so you can stop stressing and start tracking.
No matter how you start this journey, the key is starting.
Start paying attention to the number that matters so you have the information your business needs!