The Launch Checklist You’re Missing (That Could be Costing You Thousands)

Planning a launch is exciting, tricky, and (let’s be honest…) a little stressful.

But there’s one piece most people leave off their launch checklist…and it’s the one thing that actually makes or breaks your results.

What’s missing?

👉  Your numbers.

And not just the ones you’ve already written down, like a $20K launch goal or a subscriber target.

I’m talking about the numbers that show you what’s really happening behind the scenes.

The numbers that tell you what’s working, what’s not, and what you should do next.

Let’s talk about why you truly need those numbers, and how to interpret what they mean. 

My Numbers are the Missing Piece?

Let’s break it down.

Paying attention to your numbers means paying attention to what your data is trying to tell you.

This means uncovering…

…where your buyers come from

Instagram? Referrals? A Google search? Your podcast?

…what type of content leads to conversions

Storytelling emails? Hard sell emails? IG reels? Educational podcast episodes?

…where is your funnel is losing leads

What are your conversion rates at each stage of your funnel?

Your data holds ALL of this insight & more.

Why Your Launch Depends on Numbers

Looking at your number is how you finally stop guessing.

Instead of asking:

“Should I promote this offer on Instagram or my email list?”

“Should I spend $100/day on ads?”

“Should I hire a copywriter to beef up my sales page before going live?”

“Are my sales emails set up to lead to conversions?”

You get to move forward with confidence.

Not based on a hunch. Not based on what worked for someone else.

But based on what’s already proven to work inside your business.

Your Updated Launch Checklist

Alright, before you build your email sequence, whip up graphics for Instagram, or write a single story slide, take an hour to look at your past data.

If this offer has launched before, amazing! Dig into that previous launch.

If this is something brand-new, look at other launches you’ve run recently.

Here’s what to include in your data-backed launch checklist:

✅ Where did your buyers come from?

Check the source of each purchase. Did they come from Instagram? An email? A Google search? Pinterest?

✅ What emails converted best?

Look for trends in subject lines, CTAs, and writing style. What got clicks or replies?

✅ Which content sent the most traffic to your sales page?

Was it a reel? A blog post? A specific opt-in? What call to action led them there?

✅ Where did people fall off in your sales funnel?

Compare the conversion rates between each step.

Pinpoint the weakest link & figure out why it’s breaking.

What to Do With the Data

Data without action won’t get you that $20K launch. But with a few intentional moves, it becomes the best tool in your belt.

🔁 Repeat what worked

Double down on what already performs.

Are your emails converting better than Instagram posts? Great! Send more emails.

🧯 Patch the leaks

Find where leads fall off and make one small change.

Maybe tweak a headline, simplify a CTA, or swap out a sales page section.

Then, measure the results and see if your change made a difference.

📉 Stop investing where people aren’t buying.

If 90% of your buyers come from your email list, why are you spending 90% of your launch on Instagram?

Your Numbers Are the Launch Strategy You’re Looking For

You don’t need to hustle harder or grind more to create a $20K launch.

You need to listen more closely to what your numbers are already saying.

Before you know it, you’ll be confidently launching your offer & filling seats before the doors close.

Without second-guessing each & every decision.

Want help figuring out exactly what your last launch’s numbers are really saying before you start the next one?

I’ll help you analyze your past launch, uncover what actually worked, and build a custom strategy you can repeat.